AETI Logo Usage

In the interest of ensuring consistency across all brand assets, AETI has established this set of guidelines concerning the usage of our logo.

Specifications

Two versions of the AETI logo are available: The standalone AETI mark, and a lock-up that includes the AETI mark and the words "American Electric Technologies, Inc." in a specified typeface.

Specified colors have been designated for the AETI logo, and only these colors should be used.

The AETI logo should never be confined to a tight space such as a box. The logo should always be reproduced on a solid white or colored background, it should never be printed over a pattern, texture or gradient. The AETI logo should never be used in "outline" form or with three dimensional effects or any manner of graphic distortion.

No other version of the AETI logo should be used. Do not modify the logo in any way, this includes changing the colors or changing the position of any logo elements.

Downloads for ON-SCREEN USE ONLY.

DO NOT SEND THESE FILES TO A PRINT VENDOR. These files are intended for on-screen usage ONLY.

  • PowerPoint Slides
  • Multimedia Presentations
  • E-Mail Blasts
  • Anything viewed on a computer screen only
Downloads for PRINTING
  • Banners,
  • Business Cards
  • Flyers
  • Reports
  • Anything that is produced by a printing press

Your vendor will be able to accept an EPS file. You may not necessarily be able to open the EPS file yourself unless you have a vector-editing program like Adobe Illustrator installed on your computer. EVEN IF YOU CAN'T OPEN THE EPS FILE ON YOUR COMPUTER, YOU SHOULD STILL SEND THIS FILE TO YOUR VENDOR FOR PRINTING PURPOSES. Failure to follow these instructions will result in inaccurate color reproduction of the AETI logo.

Pantone Matching System: The AETI Mark is specified as Pantone 2945. Your print vendor should use this PMS color for reference. USE THE PMS COLOR SPECIFICATION WHENEVER POSSIBLE.

CMYK: A CMYK version of the logo is available for a print vendor who cannot print using the Pantone color. Examples of this might be: using the logo in a magazine ad, or producing an embroidered shirt.